To understand the
Gray Market opportunity, you need to be Openly Gray.

This Lee is a results-driven strategist whose core values are measurement, understanding, and engagement. Lee's work in the Gray Market includes leading double- and triple-digit growth for brands in health/wellness, financial services, and FMCG. The force behind brands such as Airborne Health Formula, ZonePerfect Nutrition Bars, Marley's Mellow Mood, Sweet Leaf Tea, and Steaz. Lee began his career as a senior strategist with some of the world's largest advertising and PR firms, including Publicis, Weber Shandwick, and TBWA Worldwide. Wanting to see how the other side lives, Lee moved to the marketing side of the business scaling consumer brands to household names. He is an expert in brand and corporate strategy, and strategic communications.

This Lee (SaintLee) is an expert in talking directly to the 50+ age cohort, after spending the past 20+ years communicating in their own voice(s). UBS, AARP, Sanofi, and GSK have all prepared him to understand what it means to be invisible and what it means to be seen and heard. Making him a Cannes award-winning, multidisciplinary CD who has led major brand content development for over 20 years. From strategy to conception through execution Lee believes in partnering cross-functionally to build consensus and ensure projects meet all milestones, deadlines, budget, and business results requirements. Accustomed to fast-paced and start-up environments. He is constantly onboarding new technologies and innovative processes while ensuring compliance with corporate and client standards.

Social media consumer specialist. Proud former NBC Page, longtime (recovering) journalist-writer, and storyteller with a million tales! NBC News, Time Inc/People Magazine veteran. Former content creator for Church and Dwight brands Arm & Hammer, OxiClean, and Trojan. Social media contributor for the American Cancer Society and CUNY.   Grown X woman, lover of all things 80s. Name that tune champion! Foodie and travel enthusiast, bougie barganista, and expert in anything about Bravo's Real Housewives.

The nation’s leading authority on marketing to older boomers, Matt literally wrote the award-winning book on this topic, Boomer Consumer. After two decades leading account management teams at Bates, Ogilvy & Martin Agency, Matt launched a think tank to enlighten marketers to older adults. Matt has advised Walmart, Google, AARP, Hershey’s, Lowes Home Improvement, Bayer, General Mills, Verizon, Wells Fargo and scores of other brands and organizations.

As the lead creative for much of Saatchi & Saatchi's 20+ year relationship with Johnson & Johnson's Tylenol, St. Joseph’s, and many other brands including General Mills' Cheerios, Muffy has proven herself as the penultimate writer and caregiver. People are at the heart of everything she does. In addition to her work for MasterCard, Traveler’s, Texaco, and Tambrands, she’s also co-authored a children’s book and guided the marketing for a start-up baked goods company on the Gulf Coast of Mississippi. (For Muffy, Not playing, is Not an Option.)

Advertising legend, scholar, and media personality Tim Love has done it all. He is former Vice-Chairman of Omnicom Group, award-winning author of “The Book That Gets Better With Age,” and noted lecturer of marketing at institutions such as Oxford University (UK), Harvard, Yale, Columbia, UCLA, and Syracuse Newhouse. During his 40-plus years in the advertising industry, Tim led the charge for global insight and collaboration, on behalf of clients such as Procter & Gamble, Nissan and Infiniti Motors, Mars, Johnson & Johnson, PepsiCo, UBS, Kraft, Philips, Unilever, and Apple. He has lived and worked in Tokyo, Singapore, Brussels, and New York obtaining first-hand experience with consumers in over 120 countries. Tim was a founding member and first Chairman of the American Federation of Advertisers (AAF) Multicultural Advertising Internship Program in 1973.

John has worked with some of the largest marketers and brands in the world including Citigroup, Comcast, Vodafone, Colgate, P&G, Kraft, Nestle, AT&T, and IBM. He has extensive knowledge of a wide range of disciplines, including brand strategy, creative development, communications, data analytics, media planning and buying, and marketing sciences. John’s focus is on developing omnichannel solutions and driving collaboration across disciplines, where ideas and insights empower thrive and empower clients to take well-calculated risks. He has held senior posts at agencies such as Publicis, Ogilvy, BBDO, EuroRSCG, and Y&R, where his work has been recognized with Cannes Lions, Effie Awards, One Show Pencils, and many others.

Christine is a results-driven marketing and advertising pro with experience at several of the top agencies in the country, including TBWA Chiat Day, where she spent the majority of her career. Chris has led the advertising charge for notable brands, including Apple, Taco Bell, Nissan, Infiniti, Procter & Gamble, by translating well-defined strategies into 360-degree marketing plans for proven results in brand affinity, awareness, and sales.

Mimi has been an award-winning actor/writer/producer & content producer for 20+ years.

Creative director, designer, artist, gearhead, builder, motorcyclist, fashionista, dreamer, storyteller, problem-solver, and transformer. Meet Jessika Janene—a Creative Director with over 25 years of trailblazing experience in the world of brand strategy, marketing, and creative leadership. Known for her wit, vision, and ability to turn big ideas into award-winning campaigns, Jessika has led teams in crafting innovative, high-impact work for a roster of iconic clients, including the New York Philharmonic, UPMC Health Plan, Blue KC, Siemens Energy, Imation, MetroHealth, Doris Duke Foundation, PNC Bank, and Children’s Hospital of Pittsburgh, Steaz, Emerson, McKesson, The Andy Warhol Museum, Carnegie Museum of Art, and more. Her work is a fusion of artistic direction and strategic insight, resulting in campaigns that don’t just resonate but drive real growth. Jessika’s knack for blending storytelling with strategy has won her Gold and Silver Healthcare Advertising Awards, Addy Awards, and a place as a respected voice in the industry. As a proud transgender woman, she brings an authentic perspective to her work, using her role to push for cultural shifts and fresh narratives in marketing and communications. Every project Jessika takes on is more than just a job—it’s a chance to build something remarkable, solve a complex problem, or spark a new idea. And when she’s not deep in art direction, she’s likely wrenching on a motorcycle, designing her next creation, or dreaming up the next big story worth telling.